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			April 2010			New opening and new concept for Borbonese boutiques

On the 21st April 2010 Borbonese will be unveiling its new boutique in Rome.

In the heart of the capital’s shopping district Borbonese will present the new Concept which will feature in the following monobrand store openings in Italy and Abroad.

The spaces appear in succession and a sequence of encapsulating environments introduces the viewer to the world of Borbonese.

The design of the new boutique is based on contrasts and conflicting symbols. There are materials in light and dark colours, which are shiny or opaque. Elements are suspended or simply rest on other surfaces; some are light while others are ponderous. Metallic structures alternate with free standing wooden elements to act as hangers and large wooden lamps are set against stringy metallic lighting devices.


The atmosphere is warm thanks to the combination of canaletto wood, oxidised brass and brushed iron - all of which is enhanced by a system of soft lighting which gives prominence to the quality of the products on display. The materials themselves are the result of artisanal workmanship which could not be further from the logic of industrial processes. The large windows and wide entrance greet clients and allow for potential future contaminations from the world of art - in keeping with the traditions of Borbonese.


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Borbonese - Boutique Roma

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