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21 април 2017

Borbonese: New Global Living Floor Opening in Milan Boutique

Milan, 4-9 April. Borbonese reinforces its investments in the GlobalLiving collection with a double presence during the Milan Design Week.

The -1 floor of the Borbonese boutique in Corso Matteoti 8 in Milan, completely devoted to the home collection will be inaugurated on Friday 7th April.. A new area of 150 square metres devoted of furniture and accessories, as well as an exclusive private area.

 

The display elements in bronzed brassm iron and glass of the new lagship store are coordinated with the new offering of couches, armchairs, tables and beds by Borbonese Global Living.ì, all in a setting in the shades of grey and beige.

 

The brand’s investments in the Home collection also continue with the presence, for the third consecutive year, with a large space at the Milan  Salone del Mobile.

In Hall 3 XLux, space F24, Borbonese, together with its partners, present the new 2017 collections in an all-white container. The rounded lines of the structure in which the references to the brand’s logo are multiplied, welcome the new colours blue, cream and burgundy of furniture, ceramics, glass and fabrics.

 

The concept of all-round design in which the Borbonese logo, a symbol of luxury understood as an aesthetic value, is the lowest common denominator of the Brand’s Home collections, from furniture to tableware,  from fabrics to home accessories, is now an established presence in Italy and abroad.

 

As early as the 1980s, Borbonese was one of the first companies to enter into licence agreements for the home sector and, on the strength of this experience, can now manage and coordinate a network of partners chosen from the excellence of Italian craftsmanship, such as Zanaboni for furniture, lighting and home accessories.

 

The new collections continue all the characteristic elements of the Fashion House; the OP (Partridge Eye) print, the screw, the stirrup and the butterfly alternate on a wide variety of materials from metal to cashmere to porcelain, to communicate unequivocally the unique style of the brand.

The elegance and essential lines, the quality and finish of the materials, together with absolutely contemporary lines, characterize all the production.

 

 

For further information:

borbonesepressoffice@borbonese.com

T. + 39 0297379892

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