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Officina Borbonese was created at the beginning of 2019 as a yearly event during which the brand collaborates with the world’s most renowned fashion institutes. Young talents from all over the planet reinterpret the style and communication of Borbonese with innovative ideas and solutions. During the first edition students from the Marangoni Institute in Milan, under the guidance of Borbonese management, had to study and analyse the brand in order to come up with new solutions in the areas of communication, style and approach to international markets.
Over a period of six months, 96 students from the courses of Fashion & Luxury Brand Management and Product Development interchanged in the job and later presented their proposals for new communication strategies to penetrate single markets, such as China and South Korea. They also had the chance to design mini-collections starting from the creation of a new Borbonese iconic bag to be developed in 6 variants.
At the end, a jury consisting of teachers, creative and communication directors and Borbonese C.E.O., Alessandro Pescara, has selected the bag that better epitomized the brand’s values with an innovative spirit. Officina Borbonese (Workshop) new edition will start in January 2020 from Paris.