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OFFICINA BORBONESE partners with the prestigious PARSONS PARIS, the European Branch of Parsons School of Design in New York City, for an exclusive project of creativity and management.
Started in February 2020, the project involved Parsons Paris and Parsons New York students in the Fashion Design and Strategic Design and Management in a creative path mainly inspired by the ancestral handmade textiles of Sardinia. For the project, Fashion Design students designed a Special Edition bag. In parallel, the Strategic Design and Management students envisioned a marketing and communication strategy to launch the products in a new market, starting from the analysis of the brand’s positioning and providing a detailed deliverable including budget allocations within their recommended communication strategies.
An essential focus of the project, entitled Savoy Faire, is sustainability, either as the enhancement of local cultures and female-run businesses and as the use of controlled supply chain materials. In this context, Wilda Scanu, head of the Su Trobasciu all-female artisan cooperative of Mogoro, explained in detail to the students the secrets of tapestry processing and the use of traditional materials.
The Savoy Faire collaboration culminated with three finalists: Lara Gerlach with Rinasci bag, Alice Le Ster with Buttonera bag, finally Caterina Masoni and Elena Marshall with La Cinta bag. A special jury composed of the Borbonese team and external experts between Milan and Paris decreed Lara Gerlach project as the winner of this edition. Thanks to this, Lara's project will be presented during Borbonese Spring Summer 2022 Sales Campaign and she will be offered an internship in the company at the end of her academy path.
Officina Borbonese was created at the beginning of 2019 as a yearly event during which the brand collaborates with the world’s most renowned fashion institutes. Young talents from all over the planet reinterpret the style and communication of Borbonese with innovative ideas and solutions. During the first edition students from the Marangoni Institute in Milan, under the guidance of Borbonese management, had to study and analyse the brand in order to come up with new solutions in the areas of communication, style and approach to international markets.
Over a period of six months, 96 students from the courses of Fashion & Luxury Brand Management and Product Development interchanged in the job and later presented their proposals for new communication strategies to penetrate single markets, such as China and South Korea. They also had the chance to design mini-collections starting from the creation of a new Borbonese iconic bag to be developed in 6 variants.
At the end, a jury consisting of teachers, creative and communication directors and Borbonese C.E.O., Alessandro Pescara, has selected the bag that better epitomized the brand’s values with an innovative spirit. Officina Borbonese (Workshop) new edition will start in January 2020 from Paris.