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9. novembra 2016

BORBONESE sponsors the exhibition RIFLESSIONI / REFLECTIONS

BORBONESE sponsors the exhibition
RIFLESSIONI / REFLECTIONS
Rosemarie Trockel and the Turin collections

At the Pinacoteca Giovanni e Marella Agnelli - Turin
From 4th November 2016 to 26th February 2017

 

Borbonese is one of the long-established brands of Italian fashion, with a great heritage: it was founded last century, in 1910, in Turin as a brand of bags, jewellery and accessories and soon became one of the leading names in Italian luxury with products expressing both class and elegance.
Thanks to this historical bond with Turin, three years ago Borbonese started a profitable collaboration with the Pinacoteca Giovanni e Marella Agnelli, with its spectacular architecture by Renzo Piano on the roof of the Lingotto. The Pinacoteca Agnelli is in Turin but is actually an international venue, where the world of art from all over the globe meets periodically.
One of the paintings exhibited in the permanent collection of the Pinacoteca is by Giacomo Balla and, with designs by Balla, Borbonese created one of the first bags of the brand, at its beginnings.
Support for art has always been a prerogative of Borbonese, ranging, over its history, from collaborations with artists to commissioning films from leading directors. Last year, Rizzoli International published the book “Inspirations” – curated by Ginevra Elkann – on its history, with images and icons that have inspired the fascinating journey of the brand.

 

The identifying element of the Borbonese collections is the O.P. print, which stands for Occhio di Pernice (Partridge’s Eye), the symbol and trademark of the brand. Created in the 1970s, the O.P. texture is still the emblem of the brand together with identifying elements such as the screw and the stirrup which, combined with the historical iconic bags linked to its debut – the Luna, Sexy and Sexy Estensibile models – have made Borbonese one of the best known brands on the Italian fashion scene.
Borbonese’s core business has always been leather goods, but the range of accessories has been joined in time by other categories of products: clothing, footwear and the Home Collection giving rise to a real global lifestyle.

 

In Milan, Borbonese has recently inaugurated its new flagship store. The boutique is in Corso Matteotti 8, in the heart of the most important area for high-end shopping.
This new boutique in Milan reinforces the Borbonese image in Italy and presents the new concept that also includes the Global Living Home Collection.
The sales surface area covers about 120 square metres on ground floor with four windows, and houses all the Borbonese collections, from leather goods to ready to wear. In early 2017 a new area of about 150 square metres will also be inaugurated dedicated to furnishings and accessories, as well as an exclusive private area.
Bronze-tinted brass, iron and glass shelving with clean lines allows displaying the Collections of bags and accessories whilst oval niches in glass and metal hold the small leather goods lines, silk scarves and jewellery, all in an environment in shades of grey and beige.
After the Bologna boutique in Via Clavature, the new store in Milan is part of the plan to develop Borbonese flagship stores in Italy, which to date has 25 boutiques throughout the country.

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