Follow The Pink Campaign

FOLLOW THE PINK

Borbonese supports the charity initiative in aid of research by Fondazione IEO Monzino ETS for the third year running.

October in Pink with the IEO MONZINO ETS Foundation

Follow the Pink is a charity campaign, now in its sixth edition, promoted during Pink October, the month dedicated to the prevention of female cancers. The initiative was created to raise awareness of the importance of prevention and early diagnosis and to support the European Institute of Oncology's research into cancers affecting women. It is thanks to initiatives such as this campaign that IEO researchers can carry out fundamental studies with the aim of bringing about a breakthrough in the treatment of cancer: with the funds raised by Follow the Pink, the Foundation will select one or more research projects on female cancers through a call for proposals in early 2026.

THE COLLABORATION

Borbonese is proud to support the Follow the Pink 2025 charity initiative for the third consecutive year. The collaboration has resulted in the creation of an exclusive butterfly-shaped keyring charm made from recycled fabric with an OP print in lipstick color and precious perforated microfiber details. The butterfly, which has always been an iconic symbol of femininity for the brand, represents strength and rebirth.

WE FOLLOW THE PINK, WILL YOU JOIN US?

The Farfalla Borbonese x Follow the Pink will be sold throughout October at a special price of €39 in all single-brand boutiques, outlets, and on borbonese.com. The net proceeds will be donated to cancer research at the European Institute of Oncology. A small gesture for a big contribution.