Follow the Pink
IEO Monzino Foundation for research against female cancers
Discover our collaboration with the IEO Monzino Foundation
Borbonese dyes in pink by joining FOLLOW THE PINK, an initiative of the IEO-MONZINO Foundation created to raise awareness of the importance of prevention and early diagnosis, and to support the European Institute of Oncology's research into cancers affecting women.
A simple purchase, an important cause
Throughout the month of October Borbonese will support the Follow the Pink initiative by donating 10% on the sale of each bag and accessories in blush pink from our Fall Winter 2023 collection, in our flagship boutiques and on borbonese.com.
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IEO Monzino Foundation and the projects supported by Follow The Pink
The IEO Monzino foundation created "Follow the Pink" in 2020 to make everyone aware of the importance of prevention and early diagnosis and to support the European Institute of Oncology's research into cancers affecting women through grants for young researchers, the purchase of new machinery, training for staff and assistance for patients and their families.
This year, for the second year, Follow The Pink will support a research project to fight breast cancer led by the young researcher Giulia Robusti of the Proteomics and regulation of gene expression in cancer directed by Dr Tiziana Bonaldi of the IEO Department of Experimental Oncology.