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For the second year in a row, together with the prestigious fashion school of the Milan Polytechnic, we wrote
a new chapter of the Officina Borbonese project, which aims to shape a communty of young creatives
who will reinterpret Borbonese's heritage, ensuring the Maison's relevance in today's sociocultural context.


Vittoria Corvetti 
Lorenzo Costanzini 
Anna Doneda 
Anna Larghi 

Students in the "Building brand ID and styling" course were asked-under the supervision of renowned creative agency Bordel Studio-to develop an integrated campaign for the brand.

The brief assigned this year was aimed at enhancing the iconic "OP" pattern through marketing strategies aimed at a more youth.

The winning group, which came up with the project "How To Escape the Noia Borghese," was able to develop across different channels and media a strateg that could reinterpret the essence and values of the brand in a current key.

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