For the second year in a row, together with the prestigious fashion school of the Milan Polytechnic, we wrote
a new chapter of the Officina Borbonese project, which aims to shape a communty of young creatives
who will reinterpret Borbonese's heritage, ensuring the Maison's relevance in today's sociocultural context.
IMAGE AND VIDEO CREDITS:
Students in the "Building brand ID and styling" course were asked-under the supervision of renowned creative agency Bordel Studio-to develop an integrated campaign for the brand.
The brief assigned this year was aimed at enhancing the iconic "OP" pattern through marketing strategies aimed at a more youth.
The winning group, which came up with the project "How To Escape the Noia Borghese," was able to develop across different channels and media a strateg that could reinterpret the essence and values of the brand in a current key.