Reinventing the Italian Nonchalance Appeal since 1910.
Borbonese is a historic Italian brand of bags and accessories. Founded in Turin in 1910, the brand is universally recognized for its Eye of Partridge Suede (in Italian: Occhio di Pernice or OP), capable of attracting an elegant and cosmopolitan clientele. This imagery of Italian Nonchalance recalls the style of the historical Italian bourgeoisie but is today contextualized in a new era made of greater attention to sustainable commitment and inclusiveness above every generation.
112 YEARS OF HERITAGE
More than a century of history closely related to art and culture starting from the futuristic bag drawing by Giacomo Balla in 1916.
REDIFINING ITALIAN NONCHALANCE
The woman is the main focus of Borbonese collections, thanks to accessories that are no longer just functional objects yet creations that make her self-confident, chic and determined. Italian elegance perfectly blends with contemporary and diversified languages.
DESIGNING THE FUTURE
The Italian bourgeois style is transposed into a new, younger and contemporary era, full of contaminations, yet still rooted in timeless codes. All this to celebrate an independent, elegant and cosmopolitan woman.
OCCHIO DI PERNICE
A VISUAL LOGO
A mark of distinction: the O.P. print is the brand's symbol and trademark. Created in the 1960s, the O.P. texture is still the brand's emblem today as it have helped to make Borbonese one of the most notable brands in the Italian fashion scenario.
The prominent milliner Lucia Lorenzoni Ginestrone created Borbonese as a jewelry and fashion accessories brand supplying the most prestigious tailors in Turin Italy.
Borbonese creates a revolutionary range of unstructured bags, together with the exclusive chamois leather with its O.P. (Occhio di Pernice – Partridge Eye) print, which was to become the brand’s trademark.
The most famous photographers of the era, including Giampaolo Barbieri, Helmut Newton and Satoshi Saikusa produced Borbonese's advertising campaigns, helping to make it one of the leading Italian brands.
Success followed success throughout the 1980s and the decade saw the creation of Borbonese's first ready-to- wear line, which was presented during the Milan Fashion Week. Nylon as iconic material was another hit in the market. (Model: Eva Herzigova)
Thanks to a huge revolution on refreshing the brand and its scope, Borbonese opened to the international market. The vision of the new creative directors, Dorian Tarantini and Matteo Mena is the key to a new renaissance called “Back to the Future”.